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As you know, the most of free e-mail services exist because of advertising earnings that is shown to the Users in the web-interface of mailbox. So, web industry giants don’t hasten to provide free access to the mailboxes via POP3 and SMTP protocols, as the efficiency of their ad places will considerably decrease which is unwanted situation.Such giants as Yahoo.com, MSN.com, AOL.com have a lot of users, who attached to the other companies services. They do not hurry to introduce such access because users have no another choice, they just get into to use the web-interface.

Of cause there are some ways to avoid these limitations. For instance there is third parties’ software for Yahoo.com converting web traffic into POP3. But this increases the possibility of password stealing with the help of that program, and that reduces the willing to use it. For Hotmail.com by MSN.com there is a possibility to use a special protocol, which is integrated into Outlook Express, and is not available to other email program developers, which also limits the user’s freedom to choose an email program. The AOL.com has access by POP3 and SMTP, but it is accessible for the clients for internet access from that provider and this cramp the region of mail using because the internet access from the AOL.com is not everywhere.

However, they lose a lot, trying to follow the outdated marketing policy that is intended for online advertising, and limiting the user’s freedom in his choice. There is another way to monetize visitors, attracting users and keeping them. Such new model of user treatment was Google.com Company and its e-mail service - Gmail.com. Users have the access to POP3 and SMTP interfaces, which does not limit the user’s opportunities to work with the email. But the service has a big advantage before ordinary mail clients like Outlook Express - that is big post mailbox and all the letters can be stored at the server without problems that allows the user to have access for the mailbox from the any part of the world.Plus, only relevant advertising is shown to a user, no bothering banners! Such format attracts more and more users of e-mail - because the convenience web-interface allows forgetting the problem of the mail programs installation.

At the end the e-mail of the Future is imagined as web-interface without using the mail programs. www.Yahoo.com, www.MSN.com and www.AOL.com most probably will also use this model later as it much profitable than out of date method of mail application utilization.Basically POP3 and SMTP become even obsolete; the Gmail.com provides new e-mails reception notifications via RSS channels.

This entry was posted on Sunday, April 16th, 2006 at 4:26 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.